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	<title>Recharger The Dog &#187; Bruce Hoeksema</title>
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		<title>$300,000?</title>
		<link>http://www.rechargerthedog.com/2010/02/06/300000/</link>
		<comments>http://www.rechargerthedog.com/2010/02/06/300000/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 03:47:06 +0000</pubDate>
		<dc:creator>Recharger</dc:creator>
				<category><![CDATA[Food & Fashion]]></category>
		<category><![CDATA[The City]]></category>
		<category><![CDATA[Bruce Hoeksema]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[jewelry]]></category>
		<category><![CDATA[Madison Avenue]]></category>
		<category><![CDATA[Mexican Opal]]></category>
		<category><![CDATA[VBH]]></category>

		<guid isPermaLink="false">http://www.rechargerthedog.com/?p=1109</guid>
		<description><![CDATA[<a href="http://www.rechargerthedog.com/2010/02/06/300000/"><img align="right" hspace="5" width="100" src="http://www.rechargerthedog.com/wp-content/uploads/2010/02/VBH-earrings-234x300.jpg" class="alignright wp-post-image tfe" alt="VBH earrings" title="VBH earrings" /></a>
The beautiful thing about this country, no matter how un-chic you are, how empty your wallet, the stores on Madison Avenue still buzz you in. So we are walking past 940 Madison Avenue, a former Chase Manhattan bank, transformed by architect Peter Marino into the flagship for designer Bruce Hoeksema’s VBH uber-luxury line of bags and jewelry. Gorgeous place, but spooky. In fact, aside from the five staffers and security guards, VBH is post-Apocalyptic empty. Customer-wise, we are it. Still, we make [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="aligncenter size-medium wp-image-1111" title="VBH earrings" src="http://www.rechargerthedog.com/wp-content/uploads/2010/02/VBH-earrings-234x300.jpg" alt="VBH earrings" width="234" height="300" /><img class="aligncenter size-medium wp-image-1110" title="VBH vault" src="http://www.rechargerthedog.com/wp-content/uploads/2010/02/VBH-vault-238x300.jpg" alt="VBH vault" width="238" height="300" /></p>
<p>The beautiful thing about this country, no matter how un-chic you are, how empty your wallet, the stores on Madison Avenue still buzz you in. So we are walking past 940 Madison Avenue, a former Chase Manhattan bank, transformed by architect Peter Marino into the flagship for designer Bruce Hoeksema’s <a href="http://nymag.com/listings/stores/vbh/">VBH uber-luxury line of bags and jewelry</a>. Gorgeous place, but spooky. In fact, aside from the five staffers and security guards, VBH is post-Apocalyptic empty. Customer-wise, we are it. Still, we make our way to the bank&#8217;s former and still-thrillingly claustrophobic vault  (see above), and we stop in front of these earrings. We don&#8217;t usually notice earrings&#8211;but these are special&#8211;peacock tails of glitter fanning out from Mexican opals. And, don&#8217;t laugh, we ask the very nice salesman the price.<br />
&#8220;$300,000.&#8221;<br />
&#8220;$300,000?&#8221;<br />
“$300,000.”</p>
<p>VBH 940 Madison Avenue</p>
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